thetylerreiff co

tradefounder tooling

operatort. reiff

est.2026

I build tools
for founders.
I'm the first user.

I couldn't hire a team, so I started building one out of software. It runs my company every day - and the parts that hold up are what founders like you get next.

status: first suite in progress / in the open / jul 2026

Ink illustration of a founder at a workstation surrounded by diagrams and terminal windows.
fig. 01 - the whole company, pictured

sec. a / how I build

Rules I build by.

  1. 01

    I'm the first user.

    Every tool starts as a fix for something slowing my own work down. Real problem, real stakes - no personas, no guessing.

  2. 02

    Daily use is the only review.

    I run it until it breaks, then fix what actually broke.

  3. 03

    If I wouldn't pay for it, you won't see it.

    A tool earns its place in my day before it earns a place in the suite.

  4. 04

    The boring parts go to the machines.

    Agents and workflows take the jobs a team would do. I keep the decisions.

  5. 05

    Small on purpose.

    One founder shouldn't need headcount to run like a company.

sec. b / now

On the bench.

The suite grows one tool at a time, in the open. States are honest: most of this is not done.

  • TR-01Agents that do the boring partsin daily use
  • TR-02Memory a company can keeprough
  • TR-03Go-to-market without a teamrough
  • TR-04Decisions with a paper trailsketches

current focus: TR-01. It ships when it survives daily use.